Refreshing a Stale Listing: No BS Guide to Getting Your Listing Sold

by Briddick Webb

Alright, folks. Let’s get straight to the point. You’ve got a listing that’s been sitting on the market longer than a bad date, and you’re starting to sweat bullets. But don’t freak out. Here’s how you can get some life back into that stagnant listing with a bit of staging magic, some killer new photos, and a price adjustment that’ll make buyers sit up and pay attention.

1. Staging: Make It Look Like a Million Bucks
Let’s be real – first impressions matter. You wouldn’t go on a first date wearing sweatpants, right? Same goes for your listing. Staging is all about putting on your best outfit and making buyers fall in love at first sight.

A. Show Off the Goods:
Got a killer living room? Make it the star of the show. Arrange the furniture to highlight the space and light. Make it scream, “Look how awesome this place is!”

B. Neutral Vibes:
Keep it neutral, folks. No one wants to see your neon green kitchen. Neutral colors help buyers imagine their own crap in your space.

C. Ditch the Clutter:
Your Star Wars action figure collection? Hide it. Buyers need to see the house, not your personal shrine to Darth Vader. Less is more.

D. Bring in the Pros:
 If you’re not a staging guru, hire one. They know how to make your place look like it’s straight out of a magazine.

2. Photos: Snap, Crackle, Pop
Your listing photos suck. There, I said it. If they didn’t, you wouldn’t be here. It’s time to show off your property like the superstar it is.

A. Get a Pro:
Do yourself a favor and hire a professional photographer. They know all the tricks to make your property look like a million bucks. No more DIY iPhone pics, okay?

B. Change the Cover Pic:
The first photo is like a profile pic. If it’s not working, change it. Pick the best shot – the one that makes people go, “Wow, I need to see this place.”

C. Play with Angles and Light:
Take photos at different times of the day to show off how the light hits the space. Morning, noon, and night – give buyers the full experience.

D. Seasonal Shots:
If your listing’s been up since last winter, update with current seasonal photos. Show how great the place looks year-round.

3. Price Adjustment: 
Don’t Be Afraid to Make the Cut- Nobody likes to talk about price cuts, but sometimes you gotta face the music. Here’s how to do it without feeling like you’re giving away your listing.

A. Know the Market:
Check out what similar homes are selling for. If your place is overpriced, it’s time to swallow your pride and make a change.

B. Trim the Fat:
Even a small price reduction can make a big difference. A 2-5% cut can be enough to catch new eyes and spark interest.

C. Sweeten the Deal:
Instead of just slashing the price, think about offering incentives. Cover closing costs, throw in a home warranty, or offer allowances for upgrades. Make buyers feel like they’re getting a deal.

Conclusion
So there you have it. No BS, just solid advice on how to breathe new life into a stale listing. Stage it like a pro, update those photos, and don’t be afraid to adjust the price. Do this, and you’ll be turning heads and getting offers in no time.
agent
Briddick Webb

Managing Broker | License ID: 26476

+1(360) 920-1218 | briddick@agentsinbellingham.com

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